cupra car maker

Cupra is Spain’s performance brand, spun out of SEAT in 2018 and still tucked under the Volkswagen Group umbrella.

The name riffs on “Cup Racing”, which is a neat way of saying fast without shouting about it.

In Australia you’ll see the Formentor, Leon, Ateca, and the electric Born, all sharing VW-group platforms and hardware.

Think sharper styling, sportier tunes, and cabins with more swagger than their sensible Volkswagen cousins.

Same pantry, extra paprika—because commuting shouldn’t feel like a beige cardigan.