Short answer: it depends on your state and how flashy you want your ego plate to be. New personalised plates typically run from about AUD $150–$600 for basic formats, with fancier designs or custom formats from $500–$1,500+, and special releases or auctions climbing into the thousands. On the used market, common combos change hands from a few hundred dollars, while sought‑after words, short combos, or heritage styles can fetch many thousands—the truly rare ones reach five or six figures. Factor in transfer charges and, in some states, an ongoing annual retention fee, plus the cost to swap them onto your rego. Prices vary by state agency (NSW, VIC, QLD, etc.), so check the current fees before you start rearranging the alphabet. In other words: budget for the plate, the paperwork, and a smug grin you’ll have to live with.
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