Short answer: anywhere from pocket change to house deposit. For “new” personalised plates from your state authority, expect roughly AUD $200–$700 upfront plus an ongoing fee around AUD $100–$500 per year, depending on state, style, and flair.
On the used market, most modern personalised combos trade roughly between AUD $300–$2,000, with short, neat or repeating patterns stretching to AUD $2,000–$10,000. The big money is in genuine “heritage” numeric plates (short all‑number formats in states like NSW/VIC): four‑digits can fetch tens of thousands, three‑digits often six figures, two‑digits well into six or even seven figures, and the rarest single digits can reach seven figures+. Values hinge on state transfer rules, originality, length, symmetry (think 222 or 123), and recent auction results. Check current sales and auctions before popping champagne—plates are quirky little assets, not guaranteed jackpots.

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