Chasing marketing data insights in automotive? Start with VFACTS for market size and segment share, then overlay your DMS and CRM to map leads, test drives, and sales by channel. Use Google Analytics and call tracking to tie web sessions to enquiries, then calculate cost per lead, lead‑to‑sale conversion, and days to turn in AUD. For demand signals, blend Google Trends with Tradingpost and marketplace enquiry data to see which models spike by suburb and when. Clean data beats big data—standardise model names, VINs, and postcodes so dashboards don’t gaslight you. If a tactic can’t show ROI within a quarter, park it.
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