radio advertising costs australia

In Australia, a 30‑second radio spot can run roughly AUD 50–200 in smaller regional markets and AUD 300–1,500+ in metro drive or breakfast; late nights are cheaper than prime time. Expect CPMs around AUD 5–20, with package buys often trimming rates by 20–40% and tossing in bonuses like promos or live reads. Production ranges from about AUD 300–1,000 for a simple ad to AUD 1,500–3,000 with talent, music, and multiple edits. Costs swing with city, station, daypart, audience reach, and how often you want it to air—so ask for rate cards, negotiate hard, and track results like a hawk with a calculator.