Search Engine Marketing (SEM) is the art of throwing money at Google and Bing until they reluctantly send traffic your way. It's a paid digital marketing strategy that boosts your website's visibility on search engine results pages through ads. The key players here are pay-per-click ads, bidding on keywords, and crafting irresistible ad copy that fools users into clicking.
SEM differs from SEO in that it's immediate but costs you a pretty penny, whereas SEO is the slow crawl towards organic respect. Aussie businesses often splash between a few hundred to several thousand Aussie dollars a month on SEM campaigns, depending on ambition and budget.
For those keen to dip their toes, platforms like Google Ads offer granular control, but beware: one wrong bid and you might as well burn your cash in a bonfire.
Check back soon, or revise your filters.
Listing your ad only takes a few minutes, and most categories are free.
Post an adA weekly hand-picked round-up of the best bargains, free stuff, and trending listings. No spam, unsubscribe anytime.
Know someone looking to buy or sell something? Send them to Tradingpost, Australia's original marketplace.
Know the warning signs of a dodgy deal before you buy or sell online.
Read the guideRead guide