On Google, “search engine marketing” means paying to show up when people actually search—the realm of Google Ads. Success is a cocktail of sharp keyword intent, ruthless negative lists, and Ad Rank (your bid times Quality Score), not just who flings the most cash. Build focused search campaigns, add extensions, and wire in conversion tracking so you’re not simply turning AUD into warm feelings. Start with sensible budgets (around AUD 20–100/day), expect CPCs from a few dollars to double digits in hot niches, and keep iterating with A/B tests. Pick bidding to match your data—manual CPC to learn, then Maximise Conversions or Target CPA/ROAS once conversions behave. And yes, landing pages matter: faster, clearer, more relevant pages lower costs and lift results; the algorithm likes effort almost as much as your boss does.
Check back soon, or revise your filters.
Listing your ad only takes a few minutes, and most categories are free.
Post an adA weekly hand-picked round-up of the best bargains, free stuff, and trending listings. No spam, unsubscribe anytime.
Know someone looking to buy or sell something? Send them to Tradingpost, Australia's original marketplace.
Know the warning signs of a dodgy deal before you buy or sell online.
Read the guideRead guide